online-privacy.jpg (633×480) PRIVACY NOTICE values the privacy of Internet visitors (“Users”) to the Site as well Users that visit websites where (our “Technology”) is enabled.

This Privacy Notice describes what information we gather from Users from the Site, how we use that information, and what we do to protect it. This Privacy Notice also describes the privacy practices pertaining to our Technology and Platform, how the Technology gathers information from Users, how it uses that information, and what we do to protect the information stored on our Platform. This Privacy Notice is incorporated into and is subject to Your use of the Site and any personal information you provide on the Site are subject to the terms of this Privacy Notice and's Terms of Service.

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Advertising Choices specializes in providing consumers with information that is related to what they are reading. We get our revenues by showing editorially relevant ads and Books to consumers. When choosing which ads and/or Books to show you, does not know or use any information that personally identifies you, such as your name, address, e-mail, phone number, etc.

While most often shows you ads based on the content of the page you are visiting, we occasionally show some ads based on additional Non Personally Identifiable Information, such as the types of websites you visit, the ads you view, interactions you've had with ads, and searches you conduct on other websites.

Information that we consider sensitive is never collected nor passed to 3rd parties. Information that we consider sensitive includes pages and data regarding medical conditions; certain aspects personal life or financial situations; gambling; alcoholic beverages; violence, or "adult" products or services.

We identify users by simply recognizing tokens (cookies) stored in users' browsers by us or one of our partners. With this information, we may show ads related to the interests associated with those cookies.'s advertising products collects this information only from websites on which our advertising products are enabled.

Additionally, we may engage with certain 3rd parties that provide additional information on demographics, geography, and interest areas that we may leverage in selecting ads to display to consumers.

Although we may share our data with 3rd party service providers to deliver's advertising campaigns, we do not authorize any of these parties to resell or further share this data. These 3rd parties work on our behalf only to support the delivery of our advertising campaigns. When we work with them, we will provide the data specified above. From time to time we may turn off the collection of any data. When we do this, past data is neither stored nor shared with any 3rd party.

We may also work with partners that are members of the Network Advertising Initiative (NAI), Google Adsense, Yahoo advertising services and others. And work with industry-leading companies committed to building consumer awareness and establishing responsible business and data management practices and standards in online advertising. 

"Automatically Collected" Information: automatically collects certain non-personally identifiable information from your web browser in connection with our Technology and stores this information on our Platform. This information may include Internet Protocol address, web browser type, the URL of the web pages or sites you visit where our Technology is enabled, the date/time you visit those web pages or sites, and URL that of the web page you were on prior to visiting the web page where our Technology is enabled.

The Way Uses Information collected via the Technology and Platform: uses the information that we collect via our Technology to understand and analyze the way our Users interact with our Technology, to serve more relevant advertising, to improve the way our Technology and Platform operate, and for ad delivery and reporting purposes.

Your Advertising Choices (Opt-out Rights): collects non-personally identifiable information from many of the websites in which our Technology is enabled. We use that information to deliver targeted advertising on many other websites you may visit. In order to collect and use this information, we work with vendors who are part of the Network Advertising Initiative, a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. If you prefer that does not collect Non-Personally Identifiable Information about your website visits for the purpose of delivering targeted advertising, you may opt out by visiting the NAI website. 

When you opt out, an opt-out cookie will be placed onto your computer. The opt-out cookie tells our vendors not to use your information for delivering relevant online advertisements. Please note that if you block cookies, the opt-out process may not function properly. Please also note that if you delete, block, or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to renew your opt-out choice. 

Additional Privacy Information discloses Automatically Collected and other aggregate non-personally-identifiable information with interested third parties to assist such parties in understanding the usage, viewing, and demographic patterns for certain programs, content, services, advertisements, promotions, and/or functionality on the web site. may also disclose information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright law) or respond to a court order, judicial or other government subpoena, or warrant. In some cases, we may make such disclosures without first providing notice to Users. also reserves the right to disclose information that we believe, in good faith, is appropriate or necessary to take precautions against liability; protect Us from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Site; or to protect the rights, property, or personal safety of, our Users, or others. And in the event that We are acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from Users as part of such merger, acquisition, sale, or other change of control.

Updating / Deleting your PII:
While does not collect PII via our Technology, if you’d like to update, correct, delete, or deactivate any PII that you have provided via this Site, please send your request through our Contact Form, and we will process your request.

Children's Privacy:'s Site, products and services are designed for those 13 years of age and older. WE do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.

Data Security and Data Retention:  uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security all information under our control. We cannot, however, ensure or warrant the 100% security of any information you transmit to Us, and you do so at your own risk. We make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards

We retain the information Automatically Collected by our Technology for up to 18 months at which time it may be aggregated and stored for up to five years.

Changes and Updates to this Privacy Notice:
This Privacy Notice may be revised periodically without further notice to you and this will be reflected by the effective date below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received that personal information. Your continued use of the Site constitutes your agreement to this Privacy Notice and any future revisions.

Effective Date:
This Privacy Notice is effective as of December, 2000. Contact Information:
Please contact with any questions or comments about this Privacy Notice, your personal information, our third-party disclosure practices, or your consent choices at 

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