When you have a website you need to make money from it, no arguing about that. Because you've got hosting fees, domain fees, privacy fees, SSL fees etc. And on top of all these you have spent countless hours setting up your website/blog and you are now racking your brain every day to come up with fresh, unique and original content to work on getting notice by Google, Yahoo and Bing Search Engines, so they could rank you high, and hopefully you can make page one of their secret algorithm and get some visitors daily from them. And let's not forget that you are spending a ton of money on advertising so you can get fresh unique visitors, as well building the brand of your business and website or blog. So with all these financial headaches and more, you need to make money. And so when you have a Service Provider who plays middle man in facilitating advertisers and website/blog publishers to get together on a mutually beneficial platform, then you have to wonder if they are worth your time.
So Infolinks say that they monetize websites with Ad units, as they try to overcome Banner blindness that consumers have grown accustomed to and have conditioned their brain and fingers to ignore, and they supposedly have a platform that determines and interacts with User intents. And here is what Infolinks Executives have written ""Infolinks believes that digital advertising struggles under the weight of a fundamental reality: Internet users have learned to ignore conventional ads. The industry hasn’t addressed this issue in the past, and it remains the elephant in the room. There are two main reasons why:
Internet users have adapted to glance right over web spaces that normally contain ads. Numerous eye tracking and heat map studies have revealed this effect, commonly referred to as “banner blindness”.
In the past, ads have fallen short of delivering content relevant to the user’s intent. Today, nearly all display advertising targets people at some point after the user’s intent was observed. By then, people have moved on.
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