Now you of all people already know that you live in a world ran by human beings, and they have designed all kinds of silly systems so they could try and make sense of this life, as well keep it running in some kind of order. So when it comes to ranking systems you have all sorts of them running around your life, because you have a credit score ranking system that is applied to you, unfairly or not, whenever you want to buy a car, a house or even get some insurance. You also have a ranking system running when it comes to getting a degree as to what your grades were, what school you attended; and the higher your grades or the more recognized your college is, then you are offered a much better job. You even have a ranking system for your health when you go to see a Doctor, as the forms they make you feel out tell them if you are a good risk or not, after they check on the hereditary diseases you may have inherited. So with all that said, why would you not think that there is also a system used for your online biz being ran inside your website?
And this is where Alexa ranking comes in, for it is the benchmark used by major search engines to rank your website from a one to a ten, ten being the highest. Also webmasters, advertisers, potential business partners and even your customers all value your biz website by how well you are ranked by the search engines. Again, Alexa is the benchmark used as the first step for all to know how effective is your website, and for them you can start as high as ten million all the way down to number one like Google is. And compared to the search engines ranking system, 1-10, where you want to get to ten; for Alexa ranking it is the reverse, where you want to get down close to 1. So if you want advertisers to place ads on your website biz and pay you a lot for CPM, CPA, CPC, then you must have good ranking, and if you want the search engines to send you free organic traffic, then you must also have good ranking. But what exactly is Alexa?
Alexa.com defines itself as a “Web information company”. Meaning they gather information about every website such as: how many visitors you receive per day, how often your website posts fresh original content, and how well your website runs overall. And then they assign you a ranking number compared to all the other websites online, also they update that ranking daily. Additionally, that ranking system is established globally and locally; in other words they compare your website to all the websites worldwide, and then locally in your country. And important to note, that for Alexa it doesn't matter if your traffic is real people or robots, as long as your type of traffic is able to be recognized by their software or system, and it is kind of the same thing with Google.
So if you recall earlier I told you about the systems of the world, and unfair or not you must abide by them, you must play the game, because those systems are all used as benchmarks for many areas of your life. And when it comes to making money online, you can not do it without any traffic, or visitors or potential customers visiting your website biz. And I guarantee you that you will never be able to make huge profits by constantly buying good traffic in the form of human visitors, because Google and Yahoo will charge you anywhere from 10 cents to over $200.00 for each click, or each person they send to your site. So you'd have to be selling items and services where your clear profit is at least $100.00 for each unit or service sold to stay ahead of the game. So this is why playing the game is so important, this is why getting better Alexa ranking will force the search engines to recognize your site as an authority in its field, and then begin sending you anywhere from 20 to 80% of your traffic for free. So don't try to reinvent the wheel, begin to fall in line and play the game within the system, just like you do with your credit, with the justice system, with your education, your health etc. So do what you have to do to get better Alexa ranking for your online biz. Your business coach, James Dazouloute
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